Al Sharaa Properties Privacy Policy
1. INTRODUCTION
At Al Sharaa, we hold a deep commitment to safeguarding the privacy of our esteemed clients. In this
privacy policy, references to "Company," "we," "us," or "Al Sharaa" signify Al Sharaa and its
subsidiaries. We value the trust you place in us as our esteemed customer and are resolute in our
dedica
t
ion to ensuring the security and con
f
i
den
t
iality of your personal informa
t
ion.
This policy outlines the origins of the personal informa
t
ion we may collect from you, the purposes
behind its collec
t
ion and processing, and our protocols for its handling, including collec
t
ion, u
t
iliza
t
ion,
storage, protec
t
ion, and disclosure.
How to Contact Us
Al Sharaa
▪
Address: UAE - Dubai - Sheikh Zayed Road - La
t
ifa Towers - 10th Floor - Ofice 1001
▪
Email: contact-rs@alsharaa.com
▪
Phone: +971 42 252 2995
Trusted Partners
Al Sharaa collaborates with trusted partners to provide enhanced services to our customers. Rest
assured that these partners adhere to the same high standards of privacy and security as we do.
Shouldyouhave anyinquiries or concerns regardingthis privacypolicyor the handlingof your personal
informa
t
ion, please reach out to us using the contact details provided above.
2. WHAT ARE THE SOURCES OF YOUR PERSONAL DATA?
The sources of your personal data collected (collec
t
ively referred to as “Pla
t
forms” in this policy) at Al
Sharaa may include, but are not limited to, the following:
Al Sharaa Websites
These are websites created and operated by Al Sharaa, encompassing those under our own domains
and web addresses (URLs). This also includes micro-sites hosted on third-party social media networks
such as Facebook, Twitter, or Instagram.
Emails, Text Messaging Services, and Other Electronic Messages
Electronic text-based interac
t
ions between you and Al Sharaa, including emails, text messages, and
other electronic communica
t
ions.
Al Sharaa Mobile Applica
t
i
ons
Smartphone applica
t
ions created for you and operated by Al Sharaa or our partners.
Al Sharaa Customer Service
Any communica
t
ion between you and our customer service center, including phone calls, chatbots,
emails, WhatsApp, and other communicaion channels.
Online / Ofline Registra
t
i
on Forms
Printed or digital registra
t
ions, surveys, or ques
t
ionnaires collected through registra
t
ion forms,
contests, events, and promo
t
ions when you par
t
icipate in Al Sharaa events or visit promo
t
ional stands.
Adver
t
i
sing
Interac
t
ion with adver
t
isements on Al Sharaa websites and apps, including those of our partners.
Career Portal
Data collected through the recruitment portal across Al Sharaa.
Data We Create
Al Sharaa may generate data about you while providing services.
Data from Other Sources
Informa
t
ion obtained from social media networks, market research agencies, third-party sales agents,
registered brokers, promo
t
ional partners (such as banks, government en
t
i
t
ies), public sources, and
data acquired when we merge with or acquire other companies.
Exclusions
This policy does not apply to informa
t
ion collected through any other means, including any other
website operated by any third party, or by any third party, including through any applica
t
ion or content
(including adver
t
ising) that may link to the Al Sharaa website.
3. WHAT INFORMATION WE COLLECT ABOUT YOU AND HOW WE USE YOUR PERSONAL
INFORMATION?
The type of personal informa
t
ion we collect on or through our pla
t
forms, why we collect it, and how
we use the personal informa
t
ion are explained in the following:
3.1 TO RESPOND TO ANY QUERIES OR EXPRESSION OF INTEREST MADE BY YOU
We u
t
ilize your personal data toeffec
t
ivelyrespond toyour queries or expressionsof interest,ensuring
that we assist you in
f
i
nding the perfect property that aligns with your needs. We may receive your
personal data through various channels, including:
▪
When you send us an inquiry through our website, social media pages, call, or WhatsApp
regarding one of our proper
t
ies.
▪
Par
t
icipa
t
ion in our events or visi
t
ing our stands to inquire about our proper
t
ies.
▪
Expression of interest through our third-party agents.
▪
Contac
t
ing our sales ofice or sales advisors regarding a property purchase.
We collect the following personal informa
t
ion: name, email address, phone number, na
t
ionality, and
details of your inquiry, pursuant to our legi
t
imate business interests. For speci
f
i
c service requests
related to a property, we use your personal informa
t
ion to respond to your request and ful
f
i
l our
contractual obliga
t
ions under the requested service. Addi
t
ionally, call recordings may be maintained
to monitor and improve the quality of our customer support, in pursuit of our legi
t
imate business
interest.
3.2 TO ENTER INTO OR TO CONCLUDE A SALES PURCHASE AGREEMENT
Once you decide to proceed with the purchase of a property with Al Sharaa, we collect personal data
such as name, passport details, visa details, address, na
t
ional ID, and contact informa
t
ion to
f
i
nalize
the property sale, facilitate property registra
t
ions, handovers, and payment arrangements. Security
clearance of our customers is conducted to comply with local laws and as part of our legi
t
imate
business interest to prevent fraudulent transac
t
ions.
3.3 TO REQUEST YOUR FEEDBACK, AND TO RESPOND TO COMPLAINTS
To ensure your sa
t
isfac
t
ion with our services, we collect personal informa
t
ion such as name, email ID,
transac
t
ion details, and your feedback or complaints. This informa
t
ion can be collected through the
"Register you Enquiry form" in the website, surveys af
t
er transac
t
ions, or post-call surveys with our
customer service team. We use this data in pursuit of our legi
t
imate business interests to address your
concerns and con
t
inuously improve. If you prefer not to receive such informa
t
ion, you may opt out as
explained in the "How to opt-out?" sec
t
ion.
3.4 TO PERSONALIZE AND PROVIDE YOU WITH INFORMATION ABOUT AL SHARAA’S SERVICES AND
LATEST OFFERS
We may combine informa
t
ion to understand your interests and preferences, providing a tailored
experience. This includes no
t
ifying you of events, sending personalized offers, discounts, or
promo
t
ions through our mobile applica
t
ion, email (if agreed), or relevant adver
t
ising content. It is in
our legi
t
imate business interest to inform you about Al Sharaa’s services and latest offers. You can opt-
out by following the instruc
t
ions in the "How to opt-out?" sec
t
ion.
3.5 TO FACILITATE EMAIL CAMPAIGNS CARRIED OUT BY OUR SALES AND MARKETING DEPARTMENTS
As part of email campaigns, we track your interac
t
ion with emails to assess interest and tailor
marke
t
ing content based on your preferences. This processing helps us iden
t
ify poten
t
ial customers,
customize marke
t
ing, and provide relevant content, in pursuit of our legi
t
imate business interests. If
you wish to opt-out, instruc
t
ions are provided in the "How to opt-out?" sec
t
ion.
3.6 TO FACILITATE ADVERTISEMENTS
We use personal informa
t
ion for commercial purposes to tailor and display adver
t
isements.
Partnerships with third par
t
ies may involve cookies and technologies to show relevant adver
t
ising
based on your ac
t
ivi
t
ies and interests. You can opt-out by following instruc
t
ions in the "How to opt-
out?" sec
t
ion.
3.7 TO MANAGE YOUR MEMBERSHIP OF OUR CURRENT AND/OR FUTURE LOYALTY PROGRAMS – ‘[Al
SHARAA LOYALTY PROGRAM]’
We encourage you to join our loyalty program for exclusive offers and promo
t
ions. Upon registra
t
ion,
we collect personal informa
t
ion such as name, telephone number, email ID, ’[Al Sharaa Loyalty
Program]’ID, and transac
t
ion history. Thisdata isused to ful
f
i
lcontractual obliga
t
ions under the loyalty
program and send informa
t
ion about offers, discounts, and promo
t
ions in pursuit of legi
t
imate
business interests. Opt-out instruc
t
ions are provided in the "How to opt-out?" sec
t
ion.
3.8 TO FULFILL ANY MAINTENANCE/ SERVICE REQUESTS YOU RAISE USING OUR ‘E-SERVICES’ OR
ENQUIRY APPLICATION FORMS
Various services provided to property owners and residents involve processing personal informa
t
ion
such as name, contact details, and request details in accordance with contractual obliga
t
ions. This
facilitates the ful
f
i
lment of service requests and assignment of professionals to assist your needs.
3.9 TO SERVICE THE COMMUNITIES, WE MANAGE
Under Al Sharaa Community Management, we collect and process personal data of residents to
manage and enhance the well-being of proper
t
ies and lifestyles. Services include associa
t
ion
management, customer service, site management,
f
i
nancial management, and more.
3.10 TO ESTABLISH A WORKING RELATIONSHIP WITH OUR TENANTS, THIRD PARTY AGENTS, AND
BUSINESS PARTNERS
We collect and receive personal informa
t
ion through various channels, including tenancy inquiries,
sales, marke
t
ing, and thought leadership events. This informa
t
ion is used for legi
t
imate business
interests, such as sharing informa
t
ion about Al Sharaa services, invi
t
ing to future events, and
establishing a working rela
t
ionship.
3.11 TO ENTER INTO, RENEW, OR FULFILL SERVICE CONTRACTS WITH OUR TENANTS, THIRD PARTY
AGENTS, AND BUSINESS PARTNERS
We collect and use personal informa
t
ion suchas name,email ID, contact number, and, incertaincases,
passport/government IDprooftofacilitate theperformance ofthe tenancycontract between AlSharaa
and the Organiza
t
ion you represent. Addi
t
ionally, we may collect personal informa
t
ion (such as Name,
contact details, passport/government ID, etc.) of the employees of your organiza
t
ion sta
t
ioned within
our malls/facili
t
ies for sales events to facilitate security pass clearance. This is pursuant to our
legi
t
imate business interest and to ful
f
i
l our contractual obliga
t
ions.
3.12 TO ENTER COMMERCIAL OR INVESTMENT RELATIONSHIP
Informa
t
ion is collected when you enter a commercial or investment rela
t
ionship (as a shareholder or
buyer of assets from the Al Sharaa Group). This is done in accordance with contractual obliga
t
ions and
involves collec
t
ing data such as Name, contact details, phone number, postal address, email address,
date and place of birth, percentage of capital and vo
t
ing rights held, and other data strictly linked to
the investment.
3.13 TO COMPLY WITH LEGAL REQUIREMENTS AND EXERCISE OR DEFEND LEGAL CLAIMS
We may process and retain your personal informa
t
ion to comply with legal requirements, including
licensing and health and safety regula
t
ions. This is in our legi
t
imate interests to process personal
informa
t
ion for exercising and defending legal claims and to ensure compliance with relevant legal and
regulatory obliga
t
ions.
3.14 TO PROCESS YOUR PAYMENTS AND PROTECT AGAINST FRAUDULENT TRANSACTIONS
Processing personal informa
t
ion is necessary to keep your payments safe and secure, protect against
fraudulent transac
t
ions, and send payment reminders or legal in
t
ima
t
ions in case of overdue
payments. This is in our legi
t
imate interests to ensure secure payments and prevent fraud, as well as to
comply with relevant legal and regulatory obliga
t
ions.
3.15 TO COMPLY WITH ANY OPT-OUT OR DO NOT DISTURB REQUESTS WE RECEIVE FROM YOU
We respect your preferences and may maintain informa
t
ion, such as name, email ID/contact number,
and the subscrip
t
ions you have opted out of, to ensure compliance with your requests. If you wish to
hear from us in the future, you can contact us to opt-in.
3.16 TO COMPLY WITH HEALTH AND SAFETY OBLIGATIONS
Processing your medical informa
t
ion or other health-related informa
t
ion may be necessary in the
event of an accident or injury at our residen
t
ial units or managed communi
t
ies. This is our legi
t
imate
interest for managing accidents and injuries, improving accident preven
t
ion systems, and possibly for
legal purposes or to prepare for and defend against legal claims.
3.17 OTHER INFORMATION WE COLLECT
In addi
t
ion to the personal informa
t
ion outlined above, we may collect informa
t
ion that does not
directly reveal your speci
f
i
c iden
t
ity or relate directly to you as an individual. This includes:
Your equipment, browsing ac
t
ions, and patterns collected automa
t
ically as you navigate through our
websites.
Usage details,
t
ime of requests, browser types, opera
t
ing system, IP addresses, and informa
t
ion
collected through cookies, web beacons, and other tracking technologies.
Details of your visits toourwebsite, includingtrafic data, loca
t
ion data, logs, andother communica
t
ion
data and resources accessed and used on the website.
The informa
t
ion collected automa
t
ically is sta
t
is
t
ical data used to improve our website and deliver a
better, more personalized service. It helps us es
t
imate audience size and usage patterns, store
informa
t
ion about preferences, speed up searches, and recognize you when you return to our website.
The technologies we use for this automa
t
i
c data collec
t
i
on may include
Cookies: Small pieces of data sent by a web browser and stored on your computer, used to remember
informa
t
ion about you and simplify your interac
t
ion with our website.
Flash Cookies: Local stored objects (or Flash cookies) used for certain features of our website.
Web Beacons: Small electronic
f
i
les in pages of the website and e-mails that allow us to count users
who have visited those pages or opened an e-mail and gather related website sta
t
is
t
ics.
We use these technologies for purposes such as iden
t
ifying you when you visit our pla
t
forms, helping
determine if you are logged in, storing informa
t
ion about your preferences, securing, and protec
t
ing
your user account and pla
t
forms.
3.18 INFORMATION WE RECEIVE FROM OTHERS
We work closely with third par
t
ies and receive informa
t
ion from them. Addi
t
ionally, we collect
personal informa
t
ion from individuals who may refer you as a friend to our loyalty schemes or third-
party agents (to whom you may have expressed interest about our proper
t
ies) or products or services.
We ask these individuals to con
f
i
rm that you are happy to hear from us.
4. HOW TO OPT OUT?
You have the op
t
ion to opt-out through various channels:
Email: Click on the unsubscribe link provided in the email you receive from us.
SMS: Follow the instruc
t
ions provided in the messages you receive from us.
Applica
t
i
ons: U
t
ilize the "opt-out" op
t
ion within the Al Sharaa applica
t
ions.
Contact us: Feel free to contact us using the details provided in Sec
t
ion – ‘How do you contact us?’.
5. WHO MIGHT WE SHARE THIS INFORMATION WITH?
We may disclose your personal informa
t
ion in the following circumstances:
With any member of Al Sharaa, including subsidiaries, afiliates, and holding companies, to enable you
to request our services, process payments, understand preferences, conclude a sale, facilitate
maintenance/service requests, and send informa
t
ion about products and services.
With carefully selected third par
t
ies to perform services on our behalf or assist with service provision,
such as third-party agents, distribu
t
ion partners, cloud service providers, IT service providers, and
other en
t
i
t
ies suppor
t
ing property sales, bookings, marke
t
ing, and legal/
f
i
nancial services.
With select business partners in banking, travel, entertainment, lifestyle, and other industries to offer
special offers and collabora
t
ions.
To a buyer or successor in the event of a merger, dives
t
iture, restructuring, or other sale or transfer of
Al Sharaa’s assets.
To government or regulatory authori
t
ies to comply with court orders, laws, or legal processes.
With other companies and organiza
t
ions for fraud protec
t
ion and credit risk reduc
t
ion to protect the
rights, property, or safety of Al Sharaa, our customers, or others.
Personal informa
t
ion may be transferred and stored outside the European Economic Area (EEA). We
ensure that your personal informa
t
ion is treated securely and in accordance with this privacy policy
and applicable data protec
t
ion laws, including implemen
t
ing safeguards such as EU standard
contractual clauses.
6. HOW LONG DO WE KEEP INFORMATION ABOUT YOU?
We retain your personal informa
t
ion for as long as reasonably necessary based on our need to address
queries, resolve problems, comply with legal requirements, or ful
f
i
l contractual obliga
t
ions. Reten
t
ion
periods may vary, and we dispose of informa
t
ion securely when no longer needed.
For more details on storage loca
t
ions, reten
t
ion periods, and your rights of erasure and portability,
please contact us using the details provided in Sec
t
ion – ‘How do you contact us?’.
7. HOW SECURE IS YOUR INFORMATION?
We priori
t
ize the security of your personal data and implement industry security standards, including
f
i
rewalls and Transport Security Layer (TLS). Technical and organiza
t
ional security measures, policies,
and procedures are maintained to protect your informa
t
ion from loss, unauthorized access, altera
t
ion,
and disclosure. Informa
t
ion is stored on secure servers, and payment transac
t
ions are encrypted using
TLS technology.
Your coopera
t
ion is crucial for security. If you have a password for access to our website, keep it
con
f
i
den
t
ial and do not share it. While we strive to protect your personal informa
t
ion, transmission
over the internet is not en
t
irely secure, and any transmission is at your own risk.
8. WHAT ARE YOUR RIGHTS?
Subject to applicable laws, you may have rights regarding your personal informa
t
ion, such as access,
correc
t
ion, erasure, or portability. To exercise these rights, addi
t
ional informa
t
ion and iden
t
ity
veri
f
i
ca
t
ion may be required. We reserve the right to charge a fee were permitted by law.
To access these rights, contact us at contact-rs@alsharaa.com or send a communica
t
ion to the Data
Privacy Ofice at 10
th
f
l
oor with ofice number 1001, La
t
ifa Tower Dubai, United Arab Emirates. We aim to
comply with requests within a reasonable
t
ime in line with applicable laws. However, certain
limita
t
ions may apply based on legal obliga
t
ions and other factors.
9. YOUR RIGHTS
You have speci
f
i
c rights regarding your personal data:
The Right to Access
You can con
f
i
rm if we process your personal data, receive a copy of your data, and obtain informa
t
ion
on how and why we process it.
The Right to Rec
t
i
f
i
ca
t
i
on
You can request the amendment or correc
t
ion of inaccurate personal data and comple
t
ion of
incomplete data.
The Right to Restrict Processing
You can temporarily limit our processing of your data, for example, if you contest its accuracy, object
to our legi
t
imate interest, or if your data is unlawfully processed.
The Right to Erasure (The Right to Be Forgotten)
You can request the dele
t
ion of your data if it’s no longer necessary, if you withdraw consent, if you
object to processing for legi
t
imate interests, or if your data was unlawfully processed.
Note: We may not erase data if required for legal obliga
t
ions or the establishment, exercise, or defence
of legal claims.
The Right to Object to Processing
You can object to our processing of your data for legi
t
imate interests and direct marke
t
ing purposes.
The Right to Data Portability
You can receive your data and transfer it to anotherorganiza
t
ion where processingis based on consent
or necessary for a contract and is carried out by automated means.
The Right to Withdraw Consent
If processing is based on consent, you can withdraw it at any
t
ime.
The Right to Lodge a Complaint
If you’re dissa
t
is
f
i
ed with our handling of your data, you can lodge a complaint with a supervisory
authority in your country.
10. UPDATES ON POLICY
This policy may be updated periodically. Your con
t
inued use of our pla
t
forms af
t
er changes cons
t
itutes
acceptance. Check the policy for updates.
11. HOW DO YOU CONTACT US?
For queries related to this policy, contact our Data Privacy Ofice:
Email: Info-rs@alsharaa.com
Call: +971 42 252 2995
Communica
t
i
on: